Overview
CHALLENGE
Super Krishak had been in the play store for a while but without the right outcome on the other side. While the app was new to its consumers it still lacked the proper product planning and direction due to the lack of correct user research and addressing the actual needs.
APPROACH
In order to align with the actual mental models of the consumers, a cohesive research plan and a complete makeover of the application is executed. With a fresh and proper design system that unifies the product goals and deliver the right knowledge to the users, simplifying user experience and enhancing usability become the primary focus.
Super Krishak 2.0
THE NEW SUPER KRISHAK
With the new Super Krishak, users can now engage more with the application to receive daily new insights on the agriculture subjects.
THE ONE STOP SOLUTION FOR ALL AGRICULTURAL QUERIES.
The updated system enriches farming practices and learning experiences, fostering collaboration and innovation in both agricultural practices and education.
GIS Tracking
CONTINUOUS AGRICULTURAL SURVEILLANCE ENABLED BY GIS INTEGRATION
A COHESIVE DESIGN SYSTEM FOR THE USERS
Consistency is pivotal for a user-friendly app. By unifying design elements such as language, colors, typography, and icons, the Super Krishak app delivers a seamless visual experience across every section. This coherence cultivates familiarity and reduces cognitive strain, enabling users to concentrate on their primary goal—efficient agriculture learning
User Research and Findings
SUPERKRISHAK APP: UNDERSTANDING USER INTERACTION
The user research for the SuperKrishak app employed a multifaceted approach, encompassing one-on-one sessions, qualitative research, and on-field investigations. The primary aim was to gain a comprehensive understanding of user behaviors, preferences, and challenges encountered while using the application in agricultural contexts.
ONE-ON-ONE SESSIONS
Structured interviews and personalized feedback sessions were conducted with diverse user groups. These sessions provided in-depth insights into individual experiences, pain points, and feature preferences
DATA ANALYSIS
Findings from all research methods were synthesized and analyzed. Qualitative data was scrutinized for recurring themes and user preferences. The integration of quantitative and qualitative insights facilitated the generation of actionable recommendations for app improvement.
ON-FIELD RESEARCH
Researchers immersed themselves in various agricultural settings to observe firsthand how users interacted with the SuperKrishak app. Ethnographic methods, including direct observation and informal interviews, captured user behaviors, challenges faced, and the integration of the app into daily agricultural workflows.
The Result
EMPOWERING FARMERS AND STUDENTS: INSIGHTS FROM SUPERKRISHAK USER RESEARCH
The user research conducted on the SuperKrishak app yielded profound insights beneficial to both farmers and students. For farmers, it identified preferred features, addressed challenges, and tailored content to seamlessly integrate into their daily agricultural activities. Simultaneously, for students, the research optimized learning content, increased engagement factors, improved accessibility, and aligned the app's offerings with academic needs. Uncovering shared needs allowed for usability enhancements and ensured relevant, valuable content for both user groups. These insights led to significant improvements, enhancing user engagement, satisfaction, and the overall utility of the app among farmers and students.
THE NUMBERS
Users now used app more than once in a day
Users now have no problems at all using the app
Users are now satisfied and very satisfied respectively
Users have downloaded the app