
Upkite - Concept App
2022Essential Partner for Easy Integration in a New City
My Responsibilities:
- Logo Design
- Design System
- UI Design
- Research
- Prototyping

Overview
CHALLENGE
UpKite recognizes the array of challenges newcomers face in a new city—navigating unfamiliar streets, finding essential services, understanding local transport, establishing social connections, and accessing crucial information. It aims to simplify this journey, offering comprehensive support to empower individuals in their transition.
APPROACH
UpKite employs personalized recommendations, fosters community connections, and centralizes essential information to ease newcomers transition into a new city.
Easy Accquantaince
THE EASY WAY TO ACCQUAINT IN A NEW CITY
UpKite accelerates familiarity by offering personalized recommendations, connecting users with like-minded individuals, and providing essential information on local services and transportation, expediting their acquaintance with the new city.

NAVIGATE & CONNECT IN YOUR NEW CITY
UpKite offers direct chat for instant connections, comprehensive transportation info, personalized interest picks, and group joining, fostering community and seamless integration for newcomers in a new city.






Art Direction
LOGO CONCEPT
During the creation of the UpKite logo, my focus was on infusing elements of fun and connectivity. I brainstormed playful imagery and activities, aiming to seamlessly integrate the initials 'U' and 'K' into the design. My goal was to craft a logo that not only represents the app's purpose but also embodies a vibrant and engaging spirit.

COLORS
Inspired by the vibrant hues of urban dawn or dusk and the energetic tones found in nature, I selected lively colors for the UpKite logo. These shades evoke excitement and new beginnings, capturing the app's dynamic spirit and positive vibe.

FINAL LOGO
The integration of the initials 'U' and 'K' seamlessly within the design forms a cohesive and recognizable symbol that represents the app's identity. The use of bold and lively elements ensures visibility and makes a memorable impression, reflecting UpKite's commitment to facilitating connections and fostering a vibrant community within a new city.

Product Planning and Research
DEFINING THE PROBLEM STATEMENT
The product aims to solve the challenge of simplifying and enhancing travelers' experiences by providing comprehensive guidance for accommodations, dining options, and attractions, ensuring access to the best deals in cities, and offering personalized recommendations based on user preferences within nearby locations.
So I reached out to individuals in my social circle who had recently visited or moved to a new place and country, and these were their primary concerns:

USER BASE
The user base would be a mix of professionals, adventurers, bloggers, frequent flyers, retirees, students, and study abroad participants. Each group has unique travel needs, from business convenience to student affordability, creating a diverse landscape of preferences and priorities within the app.

ASKING THE RIGHT QUESTIONS
During my user interviews for Upkite, patterns emerged in people's responses, prompting me to reconsider my questioning approach. I found that vague questions didn't yield the insights I needed. To address this, I honed in on specific problem areas linked to trip planning, documentation, and sharing. This significantly improved my conversations with potential users as I delved into their pre-, during-, and post-travel planning methods.

KEY FINDINGS AND RESULTS
The research for Upkite revealed that users struggled with organizing travel plans and documenting experiences efficiently. Existing apps lacked personalization, leading to frustration among users. There's a clear demand for a single platform like Upkite that caters to diverse travel needs, emphasizing personalized features for different traveler preferences.

Product Conceptualization & Ideation
STRATEGIC FRAMEWORK: UPKITE - UNDERSTANDING, PRIORITIZING, DELIVERING
UpKite's development stemmed from a methodical approach, including empathy mapping to understand emotional and practical challenges, competitive analysis to identify gaps, and prioritization matrices to highlight crucial needs—navigation, service access, and social connections. User flow analysis pinpointed key pain points in information access and integration. Synthesizing these insights, UpKite prioritizes intuitive navigation, a comprehensive service hub, and a dedicated social platform, ensuring a holistic solution for newcomers adapting to a new city.

PRIORITIZATION MATRIX
The UpKite prioritization matrix evaluated features like adding friends for broader connections based on user impact, feasibility, and urgency. For instance, adding friends scored high due to its substantial user impact and feasibility, directing early focus and resource allocation in line with project goals.

EMPATHY MAPPING
In crafting UpKite, I delved into the experiences of newcomers in a new city through an empathy map. This highlighted frustrations in navigation, service finding, and social connections, guiding the app's focus on user-friendly features for navigation, service locating, and social connectivity.

THE CRAZY 8
The Crazy 8s exercise turbocharged innovation for UpKite, prompting participants to sketch eight rapid-fire solutions to design challenges within a tight time frame. This high-speed brainstorming fueled diverse ideas for improving app features like navigation and social elements, fostering creativity and innovation in UpKite's design process.

USER FLOW MAPPING
UpKite's user flow method mapped a newcomer's journey, identifying touchpoints and hurdles in tasks like finding services or social connections. This insight streamlined navigation, enhanced search, and refined social features for a more intuitive experience, aiding individuals adapting to a new city.

Product Interaction
WIREFRAMES AND WIREFRAMES
For UpKite's wireframing, rapid sketches and basic wireframes swiftly captured initial ideas, focusing on core functionalities like navigation and social features. This quick ideation enabled fast exploration and iteration for a solid foundation in the design process.

HIGH FIDELITY INTERACTION
High-fidelity interaction design for UpKite refined detailed wireframes with specific UI elements and interactions. This stage polished the interface, ensuring visual appeal and intuitive user interactions aligned with the app's objectives before development.
Adding your interests
Messaging
Adding friends